Jeremy Li

Jeremy Li is the co-founder of N.I.P (無名氏), a Hong Kong–based gin distillery dedicated to redefining what a true “Hong Kong spirit” represents. The brand was created by two self-described “Not-Important-Persons,” embodying a philosophy they strongly believe in: that with grit, conviction, and persistence, anyone can pursue their passions and achieve their dreams.

In a city often shaped by conformity, N.I.P stands as a counterpoint—encouraging individuals to take bold leaps of faith. Rooted in humble beginnings, the founders set out to craft a gin that authentically reflects Hong Kong. By blending local flavors and cultural heritage with traditional gin-making techniques, N.I.P offers a distinctive interpretation of a spirit that is proudly made in Hong Kong.